Working in print media as a graphic designer specializing in marketing collateral such as brochures, infographics, and fact sheets is an exciting and dynamic role. It involves combining creativity with strategic thinking to visually communicate key messages and information effectively. From crafting visually stunning layouts to selecting typography and imagery that resonate with the target audience, this role allows for the exploration of various design elements to create compelling and memorable print materials. Additionally, collaborating with content creators and marketing teams to ensure alignment between design and messaging adds an extra layer of excitement and challenge to the creative process.
In 2017, I had the opportunity to lead the design and production of the Cattlemen's Stewardship CSR report. My team of designers and I collaborated with the client and other key stakeholders to align on a look and feel and then over the course of a few months, laid out the entire report, translating their report into more manageable charts and graphics whenever possible. It was exciting to work in long-form print and editorial design.
